“WeXL has always worked really hard to make sure that we’re getting what we need out of the partnership.”
HydroWorx develops and manufactures aquatic therapy pools for rehab, recovery, strength conditioning, and more. Their world class therapy and fitness pools service industries like sports and performance, healthcare, veterinary, and more.
HydroWorx already serves elite clients like NASA, the Philadelphia Phillies, and the San Francisco 49ers, but they wanted to continue growing. Search engine optimization (SEO) was already part of their digital marketing strategy, but they wanted more from it.
HydroWorx was referred to WebFX, and the rest is history.
They [WebFX] are above and beyond what most other companies can do.
HydroWorx knew they wanted to boost their SEO performance, so that’s where the WebFX team started.
HydroWorx got a custom SEO strategy that included:
- Increasing search visibility for relevant key terms and phrases through keyword integration and content creation
- Improving crawlability and indexability of website to help it rank better in search results
- Optimizing existing content on website to perform better in search results
- Conducting a competitor analysis to find opportunities to outperform search competition
Since HydroWorx was focused on increasing conversions and revenue, the WebFX team also provided a custom web design plan to improve their website performance.
That plan included:
- Creating a design unique to HydroWorx and their brand
- Optimizing website design to create conversion opportunities for website visitors
- Integrating user experience (UX) design best practices to create a better experience